BEHIND THE COLLECTIONS
We’ve been thinking of putting you readers in ours shoes for 5 minutes and sharing with you our little secrets. So today we are giving you some insights about how we’ve built up our new “MIROIR” collection.
First things first each of our collection basically emerges in 4 big steps :
1. Screening fashion week catwalks and looking for inspirational pics through social networks (Pinterest and Instagram mostly), could also be pictures from magazines, blogs, exhibitions… Tips : Most of the times those inspirations are linked to fashion (street style looks, fashion shoots, bloggers outfits…) but it could also be from broader inspirations…images picked out from lifestyle, art, photography, travels, movies…
2. Searching for the nicest fabric qualities and fanciest, most creative prints and/or jacquard designs. We regularly visit fabric markets, fashion trade shows and fairs to look out for our next collection materials…According to the season and what we’ve been liking recently we often get to find hot picks
3. The objective is to gather together inspirational pictures and picked out fabrics to define an emerging theme. Create a first mood board that is coherent in terms of colors, textures, shapes, attitudes and moods and that we both designers agree on and like.
4. Once we’ve finished those 3 steps we need to determine what kind of garments we are going to design in each theme/ story according to the whole collection plan. Need to have a certain numbers of tops and bottoms and create looks and silhouettes.
Selected fabrics will help us to orientate our choices. For example with a fluid silk we’d be able to make tops or dresses while thicker jacquard would be better to make bigger pieces such as jackets or pants…
So here emerged our 3 story boards for MIROIR collection for which we can show you those 4 steps ...
URBAN, DYNAMIC, PAINTINGS, VINTAGE, VIVID COLORS
PLANTS, RAW, COSMIC, SILVER, EARTH, CITY-DWELLER
COSY, ANIMAL, SOFT, GIRLY, RETRO RED
Those story boards illustrate our own moods and emotions. They are the essence of MOHME DNA, the reflection of our personalities traits and our feeling towards fashion, ephemeral but yet strong. Our interpretation of the perfect winter wardrobe with our personal French sense of style…
You can pre-order your favorite items now by sending us private message on our email : email@example.com or using Facebook messenger. E-shop will open in a couple of weeks so be sure to book your hot pick(s) and size(s)...
Hope you may like this article, being backstage in the creation corridor of MOHME’s MIROIR new collection ;-)
Talk to you soon,
MOHME team ;-)